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PKG-01

Campaign Drop

From $18,000

Typical Campaign Drop · excludes media buy

48–72h branded arcade that feeds a waitlist.

3–5 weeks

Brief this package

A time-boxed branded playable that drives awareness and captures leads. Built to ship before the campaign window — not as an evergreen MMO.

Detailed scope

Core loop

One verb (tap / swipe / dodge) tuned for 30–90 second sessions.

Brand skin

Logo, palette, SFX bed, and 1–2 hero assets supplied by client.

Capture

Email / waitlist hook after a score threshold or run end.

Analytics

Start, complete, share, convert events — wire to your stack.

Example deliverables

  • Playable web build (desktop + mobile web)
  • Brand style sheet applied to UI HUD
  • Lead form / webhook integration
  • Event taxonomy + dashboard stub
  • 7-day post-launch hotfix window
  • Handoff: source + deploy notes

Out of scope

  • Native store apps
  • Multiplayer / accounts
  • Ongoing season content
  • Custom backend beyond capture webhook

Phases

W1

Signal

Brief, KPI, references, tech constraints.

W2

Slice

Greybox loop + capture wireframe.

W3–4

Skin

Brand pass, SFX, analytics, QA.

W5

Drop

Launch window + live-ops watch.

09b — Case timeline

One drop. Scrub the path.

Campaign Drop end-to-end — scroll to scrub Tease → Live-ops. Same beats we design toward in discovery.

BEAT 011/8
TEASE · WAITLIST
LIVE-OPS · HOTFIX

Tease

Now playing

24h before drop: 6s neon loop + “unlock the lane” CTA to waitlist.

Next: Land

TeaseLandTutorialCore loopCaptureShareConvertLive-ops

Scroll to scrub the case

Best for · Launches, product drops, event weeks